From: LARRY KLAES (email@example.com)
Date: Wed Sep 25 2002 - 17:03:07 PDT
----- Original Message -----
Sent: Wednesday, September 25, 2002 7:33 PM
Subject: Eames Office Newsletter, Aug./Sept. 2002
Eames Office Newsletter
Dear Friend of the Eames Office,
I am writing from Milan Italy, where the Library of Congress/Vitra
Design Museum traveling exhibition about Charles and Ray has just
opened. Once again it is an exciting experience, but I will have to
tell you more about that in next month's newsletter. This newsletter
is a more time-sensitive, Powers of Ten-themed newsletter.
First, I'll be giving a talk at the California Academy of Sciences in
San Francisco's Golden Gate Park on Thursday, September 26th @ 7:30
p.m. The topic will be the Eames design philosophy in general and the
connection between their philosophy and the Powers of Ten
installation at the Academy. If you haven't seen this recent
exhibition at the Academy, try and do so. It has turned out
marvelously--we basically created a little mini-exhibit at each Power
of Ten, often drawing from the rich resources of the Academy to make
a point about that scale. After the talk, I will be signing "An
Second, Powers of Ten Day is coming up on 10/10/02. On October 10th
we'll be web casting the POT film all day. Please tell all your
friends, colleagues and schools in your life about it. It's great
for schools to both use it as an in-classroom teaching tool, but also
to give it as a homework assignment to encourage entire communities
to watch it at home and then talk about afterwards. In an office
setting, it is a great micro-activity to begin a brainstorming
session. Plus, it's just cool to see, so please forward this email
to whomever you think will love the experience. The sign up page
will be up soon at our powersof10 site if you want to screen it
publicly in your store, school or office and let the world know about
it. This year's theme is the Periodic Table. On Powers of Ten Day
you'll be able to link to a page that has a Powers of Ten fact about
Third, we have created a new "product" around the Powers of Ten.
I've put product in quotes because while it is not exactly the right
word, a new opportunity has presented itself. The idea is this: The
traveling Powers of Ten exhibition has been tremendously successful
and exciting for museums and other institutions which have hosted it
to a large degree because of the customization process. That is, the
idea of scale is connected to the local community, as in the current
version at the Academy. While innovative, exciting and personally
gratifying , it is nonetheless a time consuming and expensive process.
So, by popular demand, we have created a leaner version of the
exhibition. Simply stated, this version consists of 44 captioned
Powers of Ten panels. The museum-quality images are custom printed
from sizes of 18 inches square on up to 36 inches square and they
look beautiful--you really get to savor them this way. It's
especially visually stunning to see them hung along a long corridor.
The set can be leased or bought (I won't give the prices here, but
you can contact us if you are interested).
Though not inexpensive, these Powers of Ten panels are now available
to schools (two colleges have, in fact, already taken advantage of
this opportunity), museums, and also private entities, especially
offices, particularly building lobbies (a great addition to the
working environment and an important message to clients and staff).
Schools are finding that having this reference material as a physical
grouping of images available, essentially 24 hours a day, is a great
education resource that students look at and internalize in a
different manner than seeing the images in film, or even book form.
It is marvelous that every one of these Powers of Ten iterations we
do helps an audience understands the idea in a somewhat different
But the reason to share this development in the newsletter is that it
is an important extension of our efforts to get Charles and Ray's
philosophy out into the community. Especially at this time in our
lives when we all need perspective-- a literacy of scale in the same
way we need geographic literacy. If you know of an institution that
might consider having the POT ideas on their walls as part of a long
term commitment to this kind of education--please, please send them
our way, or point them to the Powers of Ten website. And, of course,
watch the movie on Powers of Ten day.
PRODUCT OF THE MONTH: "Powers of Ten" in any/all of its variations.
Powers of Ten is about scale and the relative size of things in the
universe and the powerful effect of adding another zero. Highly
recommended as a cosmic adventure for all ages. Use this link to
browse the possibilities.
THE WORK OF CHARLES & RAY EAMES: A LEGACY OF INVENTION
The Library of Congress/VITRA exhibition travels to Milan, Italy.
La Triennale di Milano, Palazzo dell Arte, Via Alemagna, 6.
September 23 2002 through January 05 2003
POWERS OF TEN TRAVELING EXHIBITION
Site-specific images integrated with classic Powers of Ten images
California Academy of Sciences Golden Gate Park, San Francisco CA
June 29 2002 through January 5, 2003
3-D PHOTO EXHIBITION: "to recognize an instant and not let it pass"
Stereoscopic photos taken in the 1950s by Charles and Ray Eames
Eames Office Gallery & Store 2665 Main Street Santa Monica
Through December 31 2002
THIN SKIN: THE FICKLE NATURE OF BUBBLES, SPHERES, AND
A traveling exhibition curated by Independent Curators International
exploring our existence on Earth includes the classic Eames film,
Powers of Ten.
October 5 2002 through January 5 2003
If you are in San Francisco on September 26 at 7:30 PM, I will be
giving a talk about the Powers of Ten and the Eames design philosophy
with a booksigning (An Eames Primer) afterwards at the California
Academy of Sciences in Golden Gate Park. The museum is charging for
admission. I hope I will see you there!
And remember 10/10/02 Powers of Ten day, October 10, 2002. We will
be webcasting the film all day at www.powersof10.com. Tell a friend;
tell a school.
Travelling? Here in Los Angeles we have an exhibit of 3-D
photography by Charles and Ray at our gallery. If you are in San
Francisco, please visit our latest incarnation of the Powers of Ten
show at the California Academy of Sciences in Golden Gate Park. And
the Library of Congress/Vitra Design Museum Eames show is in Milan at
the Triennale. And even if you are not travelling, I hope you'll
check out my new book, An Eames Primer. There are copies in the
gallery in Santa Monica and a chapter online at
The Eames Office is dedicated to communicating, preserving, and
extending the work of Charles and Ray Eames.
Lucia Eames dba Eames office. For personal use only. You may feel
free to forward it to your friends in its entirety.
F: 310. 454.4413
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